In the land of la bella figura, Italian women don’t just pay attention to their fashion and accessories. They also take pride in their skincare, beauty and hair routine — opting for quality products that are clean, versatile, and of course, Made In Italy. Thanks to a winning mix of secret family formulas, the latest pharmaceutical innovations and potent natural ingredients, Italian entrepreneurs are leaving a lasting legacy in the beauty industry.
From face oils and sunscreen to hair masks and mascara, there is a product for everyone here, whether you prefer to maintain a natural look or go for a glam aesthetic. Full of nourishing ingredients that come directly from the Italian soil, each one is cultivated with love, time, and care. Discover our favorite Italian beauty brands and iconic products you’ll love to incorporate into your daily regime.
Created by three sisters with a passion for cosmetics and natural treatments, Adesso was conceived in 2020 between Milan and Paris. Adesso, which means “Now” in Italian, is all about hitting pause and indulging in a moment of self-care. The brand has a capsule line of products that cleanse, protect and moisturize, resulting in nourished, healthy skin that is bright and happy. We love the Rebalancing Micellar Gel, a cleanser and make-up remover in one, which features vitamin B5 with an added hint of delicate citrus and moisture.
A makeup brand inspired by one caffe at a time, EspressOH was launched by Chiara Cascella in 2018. Influenced by the simplicity of Italian flair and good taste, EspressOH’s products focus on the basics — from foundation and concealer to mascara — that are found in every woman’s cosmetic bag. The Aroma Lipstick, made with Coffee Arabica seed oil for added hydration, is a fan favorite and comes in 9 fun shades (with an addictive coffee flavor to wake up your lips). All products are crafted in Italy, and if you’re ever in the country, keep your eyes peeled for the brand’s traveling pop-up hybrid coffee and make-up bar.
The story of Giomi begins in 1934 with founder Giaro Giarratana’s grandmother Lina, who grew up on a farm in Sicily. Surrounded by the fertile soil of the volcanic island, she was constantly experimenting with nature’s purest ingredients and developed a secret formula for hair products that performed miracles for the family. Made with almond, olive oil and Vitamin E, the Giomi Hair Oil is suited for all hair types, from curly to straight. A unisex brand that is cruelty-free, all Giomi skin and hair products are 100% paraben and sulfate-free, and use ingredients from the family’s olive garden.
Licia Florio is not just a beauty brand, but an entire lifestyle. What began as a Milanese romance between Licia Florio and Francio Ferrari quickly developed into a label with a modern approach to wellness and beauty. Licia Florio offers natural nail care products with toxic-free formulas, from eclectic polish colors to a cuticle oil made with sage, basil and essential oils. The label also sells recycled women’s sports and lounge apparel, and recently launched CIAOMONDO: a virtual place to participate in live classes like yoga, pilates, and barre while feeling good doing so. After all, beauty is not just physical, but mental and spiritual, too.
We can’t deny our love affair for fresh pasta tossed with thinly shaved truffles, but we’ve never considered using this delicacy on our hands and faces until SKIN&CO came along. A family-owned business set in the rolling hills of Umbria, the brand has developed a cult following thanks to nonna’s original “truffle formula.” A botanical skin and body care brand that creates natural products full of antioxidants, SKIN&CO collaborates with the University of Bologna to unleash the power of the Black Winter Truffle. The “farm-to-face” philosophy is deeply rooted in each formula, from serums and cleansers to shower gels and masks. Make sure to add an Umbrian Truffle Hand Cream into your purse, a favorite amongst the Italian film stars and international celebrities alike.
Acqua di Parma
A symbol of Italian style and excellence since 1916, Acqua di Parma embodies Italy’s effortless luxury through its fragrances, body, and lifestyle products. All items are produced locally and draw inspiration from iconic Italian destinations — transporting you back to a blissful summer vacation each time you catch a whiff. One collection in particular, Blu Mediterraneo, captures the glamour and energy of the Mediterranean Sea, infusing flavors and scents from places like Capri, Sicily, and Amalfi into fragrances and body-care full of nostalgia and sweetness.
You may have heard of Furtuna Skin, whose products have been deemed life-changing on the pages of Vogue, Marie Claire, and Cosmopolitan. Thanks to the brand’s innovative Soundbath™ method, a green technology which uses gentle sound waves to extricate bioactives and nutrients from plants, Furtuna Skin’s are completely natural and wildly potent. Popular products, like the Due Alberi Biphase Moisturising Oil, are made with wild plants foraged on its 800-acre organic estate in Sicily. Co-founded by Kim Walls and Agatha Relota Lucas, two beauty industry veterans who believe in clean beauty and sustainability, the brand is committed to supporting Sicily’s economy and biodiversity through its line of high-performing balms, serums, oils and essences.
Santa Maria Novella
Santa Maria Novella is one of the oldest pharmacies and cosmetic shops in the world — and certainly among the most beautiful. Founded in 1221 in Florence by Dominican friars, the pharmacy used medical herbs harvested in the monastic gardens to create medications, balms, and elixirs created from distilled rose petals. It wasn’t until the early 17th century that the shop opened up to the outside world. Flash forward to the present day and you’ll see that Santa Maria Novella has withstood the test of time, with nearly one hundred boutiques around the world. The pharmacy still uses many of its original recipes to produce perfumes, soaps and creams that are infused with essential oils like cinnamon, orange, rosemary, and lavender.
Irene Forte Skincare
Irene Forte, the Wellness Director of the Rocco Forte Hotels, Advisory Board Member of the Global Wellness Summit and glamorous hotel heiress, has always had a passion on holistic beauty. With a vision focused on nature and science, she teamed up with the EffegiLab in Trento in create a natural skincare for the hotels, travelers and anyone looking for spa-level products to use in their own home. Irene Forte Skincare is a true “Mediterranean Diet for Skin” which uses plants from the hospitality group’s organic Verdura Società Agricola in Sicily. The line has a wide range of products that incorporate ingredients like prickly pears, pistachios, almonds and pomegranates to soothe, nourish and brighten sensitive skin.